a social marketing class internet advocacy project
The problem of green building is getting the word out to the public. This hinders it from reaching its potential. Lack of its exposure has caused it to take an unfortunate step back from the spotlight.
(according to Ar. Amado de Jesus, founding Chairman of the Philippines Green Architecture Movement)
1. Energy efficiency
2. Indoor air quality
3. Use of green materials
4. Practice / application of green building systems
5. Good design
Green building is not a new concept. It is an innovation because in this modern age, it is no longer a popular concept, and seen as “new” by the contemporary consumer.
In today’s world, sustainable architecture is not an alien concept as people are coming closer to the environment. Green architecture is an approach to building that minimizes the harmful effects on human health and the environment. The idea of green architect emerge when some of the few prominent researchers and architects realized that very soon all the all natural resources are going to run dry.
